Mmmm...cheetohs!

I've noticed that I'm # 5 in google searches for giant cheetohs. That's not what troubles me. What I find disconcerting is that there are people *searching* for the giant cheetoh. In the interest of full disclosure, I feel I should mention that I do not even eat cheetohs and the very idea of a chhetoh, let alone a GIANT one makes me rather ill.(and how exactly is that spelled by the way? is it cheetoh, cheeto or chee-to?)